On May 10, Carina Cerqueira, Professor and Researcher at CEI, presented a lecture entitled “The Vital Role of Cultural Competence and Intercultural Communication in the Internationalization of Companies” at ISCAP’s Sales Summit 2024, a knowledge-sharing and networking event aimed at the commercial sector.
In a globalized world, cultural competence and intercultural communication are essential for business success. This presentation highlighted their crucial role and provided strategies for integrating them in order to promote inclusive environments, satisfy customers and expand your reach in the contemporary global market.