Sara Cerqueira Pascoal is an Associate Professor at the Polytechnic Institute of Porto (ISCAP- P.Porto), Portugal, since 1997, where she teaches Rhetoric, Semiotics, Communication Theory and French Culture for Business. She has an undergraduate degree in Modern Languages and Literatures, a Master’s degree in Portuguese Culture and a PHD in Romanic Literatures and Cultures. She is a researcher and member of the Scientific Board of the Centre for Intercultural Studies of ISCAP, Porto Polytechnic.  She is a member of the Scientific Committee of Lit&Tour –  International Journal on Literature and Tourism. Her research interests range from Literary Geography/ Literary Tourism, Geocriticism,  Rhetoric, Semiotics, Intercultural Communication and Portuguese Culture.