The Rise of Video as a Marketing Tool

Abstract

The benefit of digital video is instant access to all the media. The video for social media is the big brands have the resources to have videos everywhere. Video is a tool and can have many forms, such as product videos, explainer videos, onboarding videos, internal training videos, testimonial videos, promotional videos, company culture videos, video voicemails, sales presentations, social videos, teaser videos for social media, live streams, podcast videos, videos series, and full-length features and documentaries.