Trends in the Use of Big Data

Authors

Keywords:

Big data, purchase intention, behavior, marketing

Abstract

With the IoT, Big Data has more and more data. Big Data is a complicated concept to define precisely since the very notion of big varies in terms of the volume of collected data. Understanding purchase intentions, behaviors, needs, wants, and patterns is relevant to marketing.

Capa do Capítulo: Trends in the Use of Big Data

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Published

2022-12-02

How to Cite

Teixeira, S. (2022). Trends in the Use of Big Data. Books - CEOS.PP Editions, 43–46. Retrieved from https://iscap.pt/edicoesceos/index.php/livros/article/view/379

Issue

Digital Marketing Trends

Section

Secção

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Copyright (c) 2022 Livros - Edições CEOS.PP

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