Hybrid Events

Authors

Keywords:

Hybrid events, digital transformation, innovative marketing toolkit

Abstract

Most of the challenges of hybrid events revolve around the simultaneous networking and engagement of two groups of attendees (in-person and remote attendees). Therefore, the focus must be on the involvement of personal and virtual participation, thus enabling interactions between all participants to be facilitated, before, during and after the event.

Capítulo: Hybrid Events

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Published

2022-12-02

How to Cite

Mendonça da Silva, P. (2022). Hybrid Events. Books - CEOS.PP Editions, 11–14. Retrieved from https://iscap.pt/edicoesceos/index.php/livros/article/view/371

Issue

Digital Marketing Trends

Section

Secção

License

Copyright (c) 2022 Livros - Edições CEOS.PP

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