Omnichannel Marketing Hubs

Authors

  • Pedro Mendonça da Silva Instituto Superior de Contabilidade e Administração do Porto, do Instituto Politécnico do Porto https://orcid.org/0000-0002-2463-0408

Keywords:

Omnichannel, marketing hubs, hub omnichannel system

Abstract

New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.

Capítulo: Omnichannel Marketing Hubs

Downloads

Published

2022-12-02

How to Cite

Mendonça da Silva, P. . (2022). Omnichannel Marketing Hubs. Books - CEOS.PP Editions, 19–22. Retrieved from https://iscap.pt/edicoesceos/index.php/livros/article/view/373

Issue

Digital Marketing Trends

Section

Secção

License

Copyright (c) 2022 Livros - Edições CEOS.PP

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Please see licence terms here.

Most read articles by the same author(s)