Social Selling

Authors

Keywords:

Social selling, selling activities, sales people, social media sales

Abstract

Managers can effectively drive salespersons’ social selling by investing in a social media strategy with social media goals and social media activities for the sales team. Additionally, salespeople need to have access to relevant social media sales tools. Sales technology orientation represents the primary orientation behind social selling activities.

Capítulo: Social Selling

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Published

2024-04-12

How to Cite

Pinto de Lima, A. . (2024). Social Selling. Books - CEOS.PP Editions, 23–26. Retrieved from https://iscap.pt/edicoesceos/index.php/livros/article/view/374

Issue

Digital Marketing Trends

Section

Secção

License

Copyright (c) 2022 Livros - Edições CEOS.PP

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