The Growing and Continuing Influence of Digital Influencers

Authors

Keywords:

Growing, continues influence, digital influencer, brand experiences

Abstract

Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans.

Capítulo: The Growing and Continuing Influence of Digital Influencers

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Published

2022-12-02

How to Cite

Freitas Santos, J. . (2022). The Growing and Continuing Influence of Digital Influencers. Books - CEOS.PP Editions, 27–30. Retrieved from https://iscap.pt/edicoesceos/index.php/livros/article/view/375

Issue

Digital Marketing Trends

Section

Secção

License

Copyright (c) 2022 Livros - Edições CEOS.PP

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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