The Sophistication of Social Media Platforms

Abstract

Studies on the use of the social networks carried out by We Are Social and Hootsuite have shown a continuous rise in the number of users of social networks and other digital platforms all over the world. The COVID-19 pandemic led to significant growth in the penetration rate of the social networks, and greater sophistication resulting from new features and functionalities. In this backdrop, companies have been perfecting how they use social networks and digital platforms.