Effects of virtual and augmented reality technologies on the tourism sector: a systematic literature review

Abstract

This article shows the effects of augmented reality and virtual reality technologies in the tourism sector, analyzing the influence of these technologies on the tourist behavior as a customer, from the point of view of professionals in the sector and in destinations and tourist institutions themselves. For this purpose, a systematic literature review was carried out, using 12 scientific articles. Some limitations were presented here, such as the fact that there is a very small number of articles that address both technologies simultaneously.

As a theoretical contribution, it is then intended to address in a single article virtual and augmented reality technologies at the same time, comparing their effects in a single sector, the tourism sector. At a practical level, tourism business can perceive the added value of these technologies in their marketing, mainly, and in the tourist product itself, increasing tourist satisfaction and reducing disappointment.