Innovation and e-commerce business models triggered by the pandemic: a narrative literature review

Abstract

The Internet is an important shopping channel, where growth is registered both in the number of users and in sales. Its continuous growth has helped companies to understand the possibility of using it as a means of doing business and to modify the way they perform their economic activities, contributing to the growth of E-Commerce, especially in times of pandemic.

               It is in this context that the present study arises, which aimed to analyze the migration / transformation of business models and other types of innovations related to E-Commerce by adapting to the pandemic situation to which we are subject.

               The objective of this study is to characterize E-Commerce through the various trends during Covid-19, since this was an increase factor in these electronic molds. In addition to characterizing the environment mentioned above, a reference will be made to the dimensions of responsible innovation, problematic associated with the theme, thus making a brief summary of its identity and dimensions.

               Today, more than ever, “digital” is an important purchasing channel, both for users and for salespeople, thus helping companies to use it as a means of doing business and changing the ways in which they carry out their economic activities, mainly in times of pandemic, the E-Commerce contributed, in great majority, for the growth of the companies.